1. Project Overview
eScend set out to become a central hub for connecting esports players, teams, and fans. The platform needed to blend talent discovery, recruitment tools, tournament management, and live match tracking into one seamless experience.
Objectives:
● Enable teams to recruit players through skill profiles and performance stats.
● Provide players with visibility and career opportunities.
● Host and promote upcoming tournaments with live match updates.
● Create an immersive brand experience for fans.
2. Challenges
● Multiple User Types: Needed a system that serves players, teams, fans, and event organizers.
● Live Data Integration: Required real-time updates for matches, leaderboards, and schedules.
● Brand Immersion: Needed a bold, gaming-centric design that feels competitive and high-energy.
● Content Structure: Organizing large amounts of data without clutter.
3. Soft Solutioners’ Approach
A. Discovery & Planning
● Conducted user flow mapping for all audience segments.
● Researched top esports platforms to identify engagement drivers.
● Built wireframes for recruitment pages, team showcases, and tournament listings.
B. Design & Experience
● Created a visually striking interface with a bold color palette, esports-inspired typography, and dynamic layouts.
● Integrated player cards with stats, rankings, and recruitment options.
● Designed team pages with branding, roster details, and achievements.
● Added tournament sections with schedules, team matchups, and countdown timers.
C. Development & Integration
● Developed a responsive platform optimized for desktop and mobile.
● Implemented real-time tournament tracking and result updates.
● Added content management tools for easy event creation and updates.
● Built social sharing and fan engagement modules.
4. Key Deliverables
● Fully functional esports recruitment and tournament management website.
● Live match tracking and countdown system.
● Player and team profiles with stats and recruitment features.
● Admin panel for tournament and roster management.
● Responsive, brand-consistent UI.
5. Results & Impact
● Talent Visibility: Dozens of players created profiles within the first week, leading to active recruitment by teams.
● Fan Engagement: Live match features and bold visuals boosted average session time by over 40%.
● Event Management: Organizers can now publish tournaments in minutes, streamlining scheduling and promotion.
● Brand Recognition: The platform positioned eScend as a modern, high-energy hub for competitive gaming.
6. Business Development Takeaways
● A multi-audience platform can be highly engaging when user flows are clearly
separated but visually cohesive.
● Live features increase user return rate and event participation.
● Strong brand identity within design builds loyalty among fans and players.
